Understanding and Profiting from Intellectual Property

Understanding and Profiting from Intellectual Property

Strategies across Borders

by D. Yang

313 pages· 2012· ISBN 9781137094667
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About
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

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