Strategic Sport Communication

Strategic Sport Communication

by Paul Mark Pedersen, Kimberly S. Miloch, Pamela C. Laucella

396 pages· 2007· ISBN 9780736065245
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About
"Strategic Sport Communication" is the first text that encompasses the vast, varied, and exciting field of sport communication. This text introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.

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