Corporate strategy, public policy, and new technologies

Based on an in-depth study of the electronics giant Philips, Corporate Strategy, Public Policy and New Technologies examines the key factors which have determined the success or failure of new technologies and the global competitiveness of firms within the European consumer electronics industry. Drawing on the insights gained from intensive empirical research into the company's growth, structure and competitive strategy, the book traces the reciprocal influences of Philips and of European Community policymaking on each other and on the development of the industry since the 1970s. The core of the book focuses on detailed case studies of three major technological initiatives, and analyses the reasons for their success or failure: the European VCR (Video Cassette Recorder) industry and Philips' V2000 format; Philips and the development of the European HDTV (High Definition Television) system; and Philips' CD-i (Compact Disc-interactive) multimedia project. All three studies raise important issues of competition, collaboration, technology and the role of corporate strategy and public policy, with a firm theoretical grounding in the most relevant and up-to-date academic research. In addition to providing an instructive analysis of the performance of an industry at the levels of the firm, the state and the European Community, the book emphasises that the strategies and policies discussed were adopted largely in response to the global challenge from the U.S.A. and, above all, Japan. It will be read with interest and profit by senior executives and policymakers facing similar threats and opportunities, as well as by academics and students in business and management, economics and political science.