Beyond the brand

Beyond the brand

by John Winsor

Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

2 readers worldwide want to read this book

Start a club free
About
"Marketing expert John Winsor makes a case here that consumers have developed a "brand immune system" that only magnifies the problems involved with branding today. Instead of focusing on branding efforts, he explains, companies must learn to use "bottom-up" tools to co-create new products and marketing strategies with their customers. It's about getting out in the streets and spending time with the right customers in their worlds, creating essential foundations for breakthrough innovation." "The tools John Winsor outlines in Beyond the Brand are the very ones his own company, Radar Communications, uses to help some of the most forward-thinking companies today to develop more aggressively innovative growth."--BOOK JACKET

Discuss Beyond the brand with other readers

Join or start a book club for Beyond the brand on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Beyond the brand?

Sign up free on Readfeed, then browse public clubs or start your own club with Beyond the brand as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Beyond the brand with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Beyond the brand with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.