11 Questions To Start A UX Project: A step-by-step guide to make UX work from the first meeting (User Experience Design & Strategy Books)

How can User Experience Designers start a project ensuring that it’ll be successful and profitable?

• Why some projects go well and some don’t?
• What makes them comprehensible?
• Is there a pattern to make them better?

Mariano Goren explains how he tackles on any project with a simple questionnaire that will make prospects reveal the 10% of the information that is needed to craft the 90% of a great UX project.

Through 11 down-to-earth questions, the protocol helps reach the ultimate goal of onboarding new clients, and lets us choose what is the best UX method to implement.

11 Questions To Start A UX Project is based on Mariano’s 8+ years experience working as a digital business consultant. He created a book he wished had been available to him when he started his career as a UX Designer; a how-to guide for building better relationships with clients from the get-go.

This book is written for UX designers, digital business experts, product managers, start-up founders, internet marketers, and anyone that wants to start a digital project easily. It provides readers with:

• A simple strategy to kick off the conversation with a prospect.
• Actionable steps that can be used as an introductory email or as guide for a first interview.
• Practical advice based in live-fire situations.