The Product Managers Handbook, 3E
by Linda Gorchels
408 pages· 2005· ISBN 9780071772099
About
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
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