MARKETING & COMUNICAÇAO PARA PEQUENAS EMPRESAS

MARKETING & COMUNICAÇAO PARA PEQUENAS EMPRESAS

by MARIA TEREZA GARCIA, FABIO CAIM, TANIA TRAJANO

168 pages· ISBN 9788575221051
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As pequenas empresas encontram dificuldades para adaptar modelos de planejamento de marketing e comunicação para suas realidades, bem como implantar as estratégias competitivas, que em geral são exploradas nesses livros, já que, normalmente, os exemplos s

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