The Marketing Director's Handbook

The Marketing Director's Handbook

The definitive guide to superior marketing

by Guy Tomlinson, Tim Arnold

396 pages· ISBN 9780955886010
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The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success. Orders from www.the.marketingdirectors.co.uk qualify for a free copy of Chapter 31, Managing Digital Marketing. This is only available in pdf form so we can keep it as up-to-date as possible with latest developments.

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