Nonprofit internet strategies

Nonprofit internet strategies

by Michael W. Johnston, James M. Greenfield, James M. Greenfield, Ted Hart, Ted Hart

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"Designed to be an everyday reference for nonprofit managers, staff, and volunteers, Nonprofit Internet Strategies is a practical manual written in a language that is not technical but, instead, rooted in the language of nonprofit staff members and focused on the everyday management issues they face. It helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods."--Jacket.

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