CRM Unplugged

CRM Unplugged

Releasing CRM's Strategic Value

by Philip Bligh, Douglas Turk

208 pages· 2004· ISBN 9780471663836
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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

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