圖解金融行銷
by 張福榮
272 pages· 2015· ISBN 9789571179780
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About
金融行銷的基本原理架構於行銷理論之上；由於金融業為一特殊行業，必須適當結合產業特性，以提出更精準的行銷策略。每一章均提供對應的行銷個案，讓讀者透過研習與討論，深刻理解實務的操作方法。文字與圖形的對照呈現，幫助讀者快速吸收重要觀念，並加以運用。
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