Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

by Ulrich Steger

320 pages· 2003· ISBN 9780470848906
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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

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