Marketing 3.0

Marketing 3.0

as forças que estão definindo o novo marketing centrado no ser humano

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

215 pages· 2010· ISBN 9788535238693
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O novo modelo de marketing - Marketing 3.0 - trata os clientes não como meros clientes, mas como os seres complexos e multifacetados. Estes, por sua vez, estão escolhendo produtos e serviços que satisfaçam suas necessidades de participação, criatividade, comunidade e idealismo. Neste livro, Philip Kotler mostra porque o futuro do marketing está em criar produtos, serviços e empresas que inspirem, incluam e reflitam os valores de seus consumidores-alvo. Ele também explica o futuro do marketing e porque a maioria de seus profissionais está presa ao passado.

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