Marketing 3.0
by Kotler
ISBN 9788535244601
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About
Philip Kotler é professor emérito de Marketing Internacional na cadeira S.C. Johnson & Son da Kellogg Graduate School of Management, na Northwestern University, em Chicago. É autor de diversos livros, entre eles Marketing de A a Z , Marketing em Ação e Vencer no caos, todos publicados pela Campus/Elsevier.
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