Criança e propaganda

Criança e propaganda

os artifícios lingüísticos e imagéticos utilizados pela publicidade

by Cristhiane Ferreguett

168 pages· 2009· ISBN 9788560832682
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A publicidade e a propaganda têm sido um dos temas a cujo estudo muitos pesquisadores têm se dedicado. A propaganda impressa, preocupando-se com a sedução do público infantil, é o tema abordado por Cristhiane Ferreguett neste livro e também apresenta estudos de textos publicitários de grande circulação no mundo contemporâneo.

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