In the Front Row

It was Simon P Lock's determination that put Sydney on the international fashion week circuit alongside New York, London, Milan and Paris. In the Front Row charts the rises of Australian Fashion Week from one man's ambition to make the world take note of the frocks, fashions and models from down under to the glittering international event it is today. It takes you backstage for the 20 years Fashion Week has wowed the world with its daring designers, supermodels and celebrities. It tells the story of how Australia's biggest fashion stars, Akira Isogawa, Collette Dinnigan, Peter Morrissey, Wayne Cooper, Sass & Bide, Zimmermann, Dion Lee and Kim Ellery got their start. It tells the part Miranda Kerr, Elle McPherson, Linda Evangelista, Dita Von Tesse and Cate Blanchett played in this often drama-filled adventure. It documents an industry coming of age and follows the feuds, frustrations and triumphs of producing one of Australia's biggest international events. Always outspoken, Simon P Lock gives insight into the multi-billion dollar global ready-to-wear fashion business and proposes a number of controversial strategies for the development of the Australian industry. In the Front Row is revealing, full of fabulous characters and prophecy about the Australian industry.