Strategic management in the hospitality industry

Strategic management in the hospitality industry

by Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse

1992
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"Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value - for the stockholder, the consumer, and the employee - must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad."--BOOK JACKET.

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