The future of men

The future of men

by Ann O'Reilly, Marian Salzman, Ira Matathia, Marian L. Salzman

Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
"As a result of complex social, biological, and economic influences, men are a market in flux. In this eye-opening look at the factors shaping the new definition of man, the trio of future trend analysis show that being male is not what it used to be. "M-ness" means much more today than it ever has: it means power shifts and more freedom for men. And marketers, advertisers, and businesses across all industries - from automobiles to cosmetics - must understand the trends that are shaping the needs of their male consumers." "In this tour, the future of men identifies the many causes for the change to the male experience and places them in historical context. The authors show how the role of men has evolved and what it means for business and our culture. From the stay-at-home dad to the metrosexual to the new macho revival, the future of men will revolutionize how we define and reach the "new" male market."--Jacket.

Discuss The future of men with other readers

Join or start a book club for The future of men on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for The future of men?

Sign up free on Readfeed, then browse public clubs or start your own club with The future of men as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss The future of men with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The future of men with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.