Managing global innovation

Managing global innovation

by Oliver Gassmann, Maximilian Von Zedtwitz, Roman Boutellier

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What are the secrets of competitive R&D on a global scale? Based on empirical research of over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering international innovation. "The new style of global team work is rapidly spreading in all technology areas." Dr. Yutaka Kuwahara, General Manager R&D, Hitachi Europe "The challenge will be the creation of R&D organizations that serve highly networked and distributed enterprises." Mark B. Myers, PhD, Senior Vice President Corporate R&D, Xerox "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders." Karl Weinberger, Head of Corporate R&D, Schindler.

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