Great Customer Connections

Great Customer Connections

Simple Psychological Techniques that Guarantee Exceptional Service

by Richard S. Gallagher

239 pages· 2006· ISBN 9780814473085

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Good customer service might seem like a matter of attitude, but with a little knowledge of basic behavioural psychology, any service rep or team can dramatically improve service quality. Great Customer Connections presents a step-by-step program that takes proven psychological principles and turns them into easy-to-apply practices—so each customer interaction becomes a peak experience.

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