Communicator-in-chief

Communicator-in-chief

by John Allen Hendricks, Jody C. Baumgartner

Part of Lexington studies in political communication

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"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--Jacket.

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