Now is Too Late
Survival in an Era of Instant News
by Gerald R. Baron
332 pages· 2003· ISBN 9780130461391
About
Baron shows executives and PR professionals precisely how the rules have changed and why public discourse has turned so ugly. Next, he offers a roadmap for defending oneself. Discover how to build reputation equity in today's environment; how to survive the maelstrom through clear thinking and strategy; and how to recover a reputation in the aftermath of a PR crisis.
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