Consumer Behavior
by J. Paul Peter, Olson
576 pages· 2007· ISBN 9780073529851
About
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Discuss Consumer Behavior with other readers
Join or start a book club for Consumer Behavior on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for Consumer Behavior?
Sign up free on Readfeed, then browse public clubs or start your own club with Consumer Behavior as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss Consumer Behavior with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Consumer Behavior with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.