Selling & Communication Skills For Lawyers: A Fresh Approach to Marketing Your Practice
by Joey Asher
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Unfortunately, that old business development wisdom is no longer true. To generate legal work today, great business developers emulate great salespeople. They network, telephone decision-makers, meet to discuss business, and seek to understand business needs. They also communicate in a way that avoids legalese and connects with business needs. Selling and Communication Skills for Lawyers offers a fresh approach for lawyers that want to grow their practice and communicate in a way that makes their clients love them.
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