Fashion fundamentals

In Fashion Fundamentals, Professor Bernice G. Chambers makes a contribution to the literature of retailing that has long been needed. For the first time, she brings together a wealth of material that has existed only in the pages of a bewildering array of consumer publications, trade papers, market reports, and research studies. From her own varied experience as a practitioner and teacher, and from the experience of the many buyers and manufacturers with whom she maintains constant contact, Professor Chambers has compiled a comprehensive book on Fashion Fundamentals, written from the retailer's point of view. In simple, easy-to-understand terms, the author interprets fashion as a social force, explains how the fashion world works, and evaluates the opportunities in the field for young men and women. She introduces the most influential French, English, and American designers and manufacturers. She provides the essential facts about the design, construction, and materials of fashion merchandise, including dresses; coats, suits, and furs; millinery; shoes and jewelry; bags and gloves. To aid young men and women to choose and to prepare for careers in the fashion world, the author defines the techniques of styling, buying, promoting, and selling fashion merchandise. - Editor's foreword.