Emerging research on Islamic marketing and tourism in the global economy

Emerging research on Islamic marketing and tourism in the global economy

by Hatem El-Gohary, Riyad Eid

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"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--

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