WINNER'S CURSE

WINNER'S CURSE

by RICHARD THALER

1991

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Discussion questions for WINNER'S CURSE

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  1. 1

    How does the Acme Oil Company scenario challenge our fundamental assumption that human beings and business leaders always act as rational, self-interested economic agents?

  2. 2

    In what ways do cognitive biases and emotional factors influence major corporate decisions just as much as rigorous financial forecasting and market data?

  3. 3

    Can you recall a time in your personal or professional life when you "won" something (an auction, a negotiation, or a competition) only to realize later the victory cost you more than it was worth?

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