Opt-in Marketing

Opt-in Marketing

Increase Sales Exponentionally with Consenual Marketing

by Ernan Roman, Scott Hornstein

296 pages· 2004· ISBN 9780071435284
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About
From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.

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