Creative Marketing Communications

Creative Marketing Communications

A Practical Guide to Planning, Skills and Techniques

by Daniel L. Yadin

343 pages· 2001· ISBN 9780749434588
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Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:

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