The Seven Rules of Trust

Trust. It's something every community on earth depends on. Businesses need it. Schools need it. Families need it. Societies need it. And it seems to be disappearing – everywhere, and at an alarming rate. If we can't trust anyone, what can we believe? What can we feel certain about? When Jimmy Wales founded Wikipedia more than two decades ago, he changed the landscape of knowledge forever – although almost no one realised it at the time. Today, people view Wikipedia 11 billion times every month in the English language alone. But in our 'post-truth' era, where the internet is a sea of disinformation and facts are increasingly malleable, Wales reminds us that it's more important than ever to return to the problem at the heart of it all: that without trust, we have no knowledge. And without knowledge, we can't fight back. Derived from decades of observation, participation and discussion with leaders across the world, The Seven Rules of Trust reveals the fundamental principles that transformed a website from which information was once spurned into a universally trusted source for facts. This book will help you become a trust-maker – not just someone subject to trends. Someone who can turn back the tide, and inspire other people to follow you. If you want to build something, start something, or just get back to work in the most resilient way possible, this is how to begin.