Power and persuasion

"When the Communist Parts of Yugoslavia (CPY) took power after the Second World War, it had a vision for a new and better society in which all humans would live together in peace and prosperity and in which their mutual exploitation would be eliminated. That vision required changes not only in the country's political and economic structure, but in its citizens' values, morals, goals, aesthetics, and social behavior. Lilly's study describes the CPY's struggle to realize that social and cultural transformation by means of oral, written, and visual persuasion in the first nine years after the war. She further addresses both society's reaction to those efforts and the extent to which party leaders adapted their persuasive policies in response to feedback from below. In this respect, Lilly places her work at the intersection of cultural history, cultural studies, and politics by discussing how individuals and different groups perceive, digest, and remake culture from above in their own image. Moving beyond an interpretation of Yugoslavia's political and cultural history in the 1940s, she addresses broader questions like: How do dictatorial regimes maintain power and support? How do subject populations express their views and exert influence even under oppressive conditions? When and how does persuasive rhetoric work and what are its limits?"--BOOK JACKET.