Male Idols and Branding in Chinese Luxury

Male Idols and Branding in Chinese Luxury

by Lan Lan, Peng Liu, Amanda Sikarskie

Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
"Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."--

Discuss Male Idols and Branding in Chinese Luxury with other readers

Join or start a book club for Male Idols and Branding in Chinese Luxury on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Male Idols and Branding in Chinese Luxury?

Sign up free on Readfeed, then browse public clubs or start your own club with Male Idols and Branding in Chinese Luxury as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Male Idols and Branding in Chinese Luxury with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Male Idols and Branding in Chinese Luxury with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.