O JEITO DISNEY DE ENCANTAR OS CLIENTES

O JEITO DISNEY DE ENCANTAR OS CLIENTES

by DISNEY INSTITUTE

168 pages· ISBN 9788502124042
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Esta obra procura detalhar as iniciativas por trás da 'magia' da Disney e mostra quais são os seus diferenciais, por meio dos métodos e práticas que, segundo o livro, se tornaram referência para diversas empresas que buscam a satisfação de seus clientes. O leitor poderá conhecer, também, os fundamentos que Walt Disney aplicau com o objetivo de alcançar o sucesso.

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