Marketing the populist politician

Marketing the populist politician

by Robert Busby

2009
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presented their ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appear to be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.

Discuss Marketing the populist politician with other readers

Join or start a book club for Marketing the populist politician on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Marketing the populist politician?

Sign up free on Readfeed, then browse public clubs or start your own club with Marketing the populist politician as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Marketing the populist politician with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Marketing the populist politician with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.