Vithala R. Rao

• An application of the multivariate probit model for market segmentation and product design
• Analysis for strategic marketing
• Handbook of pricing research in marketing
• The new science of marketing
• Advanced Introduction to Pricing Strategy and Analytics
• Advances in Marketing Science Methods and Models
• Applied Conjoint Analysis
• Blow-in crd A3045pk
• Haïti, (re) penser la citoyenneté
• Measurement and use of market response functions for allocating market resources
• Measurement and use of market response functions for allocating marketing resources
• Methods for Causal Inference in Marketing