Louis Cheskin

• Why people buy
• Colours and what they can do
• Color for Profit
• Color guide for marketing media
• How to color-tune your home
• Basis for marketing decision through controlled motivation research
• Business without gambling
• Colors
• How to predict what people will buy
• How to Predict What People Will Buy : the Subconscious Psychology Vital to Successful Product Design
• Living with Art
• Marketing