Arthur Asa Berger
1933
Media analysis techniques
Seeing is believing
Improving writing skills
Media and communication research methods
Postmortem for a postmodernist
Cultural Criticism
Li'l Abner: a study in American satire
Media analysis techniques
Narratives in popular culture, media, and everyday life
Signs in Contemporary Culture
Ads, fads, and consumer culture
Durkheim is dead!