Shelby D. Hunt

• Foundations of Marketing Theory
• Marketing theory
• The nature and scope of marketing
• Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
• Marketing Theory
• Marketing Theory: Philosophy of Science Perspectives
• Marketing Theory: Philosophy of Science Perspectives (American Marketing Association Proceedings Series)
• Modern Marketing Theory
• Controversy in marketing theory
• General Theory of Competition
• Legends in marketing
• Truth in marketing theory and research