James C. Makens

James C. Makens, Ph.D., is actively involved with the travel industry. He has conducted executive training for the Sheraton Corporation, Regent International Hotels, Taiwan Hotel Association, and Travelodge of Australia. He has also conducted marketing seminars for tourism ministries or travel associations in Australia, New Zealand, Canada, Indonesia, Singapore, Malaysia, and many nations of Latin America. Dr. Makens serves as a consultant and has written marketing plans for travel industry companies and tourism promotion boards. Other books he has authored or co-authored include *The Travel I

• Marketing for hospitality and tourism
• Marketing for Hospitality and Tourism
• Marketing for Hospitality and Tourism
• Marketing turístico
• Marketing for Hospitality and Tourism, EBook, Global Edition
• REVEL for Marketing for Hospitality and Tourism -- Combo Access Card
• REVEL Instant Access for Marketing for Hospitality and Tourism, Global Edition
• Canoe trails directory
• Makens' guide to U.S. canoe trails
• The 12 day marketing plan
• The marketing plan workbook
• The Marketing Plan Workbook