William Applebaum

• Brand strategy in United States food marketing
• Evaluating store sites and determining store rents
• Guide to Store Location Research
• How to measure a trading area
• How to measure the value of a trading area
• Private brands
• Schlussrapport über Herrn William Applebaums Besuch bei der Migros vom 30. Januar 1958 bis 8. März 1958
• Shopping center strategy
• Store location strategy cases
• Store-location strategy in a changing market