Richard P. Bagozzi

• Marketing management
• Advanced methods of marketing research
• Causal models in marketing
• Marketing in the 80's
• Philosophical and radical thought in marketing
• Principles of marketing management
• Recall, recognition, and the measurement of memory for print advertisements
• The social psychology of consumer behaviour
• Advances in Communication and Marketing Research
• Marketing-Management
• Principles of marketing research
• Representing and testing organizational theories