John E. Doerr

• Insight Selling
• Rainmaking Conversations
• Mesurez ce qui compte
• Insight Selling: Surprising Research on What Sales Winners Do Differently
• Professional Services Marketing
• Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
• Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation