Fred Reichheld

• The Ultimate Question
• Winning on Purpose
• HBR's 10 Must Reads on Strategic Marketing
• La pregunta decisiva 2.0
• La pregunta decisiva 2.0
• Enterprise Story--Measuring What Matters
• HBR's 10 Must Reads 2023
• HBR's 10 Must Reads on Strategic Marketing
• HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)