Patrick Barwise

• Unique value
• Strategic decisions
• Accounting for brands
• Beyond the Familiar
• Beyond the familiar
• Media
• Television and its audience
• Children, advertising, and nutrition
• Online searching
• The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (Business Books)
• The impact on user charges of the extended use of on-line information services
• War Against the BBC