Stephen A. Greyser

• The business of sports
• Consumerism and advertising
• Cases in advertising and communications management
• Revealing the corporation
• Americans' attitudes toward consumerism
• Cases in arts administration
• Consumer affairs and marketing management
• Corporate Marketing and Identity
• Cultural policy and arts administration
• Cultural Policy and Arts Administration
• Improving business and academic collaboration on research in marketing
• Marketing and responsiveness to consumerism