E. B. Weiss

1899

• 25 analyses of current merchandising opportunities
• A critical appraisal of the food super's future
• Infant trends that will play adult roles in moving merchandise
• Marketing's coming readjustment to low-margin retailing
• Marketing's stake in the low-margin retailing revolution
• The coming battle with the giant retailers' advertised brands
• The coming electronic communications revolution - and its impact of the total world of marketing
• The marketing implications of the checkless society
• The new era of the sophisticated shopper
• The vanishing wholesaler
• Why co-operative advertising is being reappraised
• Winning chain-store distribution for new products