Adrian Payne

• Relationship marketing
• The essence of services marketing
• Handbook of CRM
• Relationship marketing for competitive advantage
• Strategic Customer Management
• Advances in Relationship Marketing (Cranfield Management Series)
• Creating a Company for Customers
• Handbook of CRM
• Handbuch Relationship Marketing. Konzeption und erfolgreiche Umsetzung.
• Life on the Great Northern Peninsula
• Marketing relacional
• Marketing relacional