David E. Bell

1949

• Conflicting objectives in decisions
• Decision making
• Decision Making under Certainty
• Decision making under uncertainty
• Introduction to retailing
• Risk management
• Strategic retail management
• Disappointment in decision making under uncertainty
• Double-exponential utility functions
• Incorporating the customer's perspective into the newsvendor problem
• Marginal value and intrinsic risk aversion
• Multiattribute utility functions