Adrian Sargeant

• Fundraising management
• Fundraising principles and practice
• Fundraising principles and practice
• Building donor loyalty
• Direct and interactive marketing
• Direct and Interactive Marketing: New Techniques for Fundraising Success
• Marketing management for nonprofit organizations
• The Routledge Companion to Nonprofit Marketing
• Direct and interactive marketing
• Market and societal orientation in the nonprofit sector
• Market segmentation in the Indonesian banking sector
• Marketing management for nonprofit organizations -- 2nd ed