Frederick A Webster
Advertising Types, Strategies and Audiences (Webster's Comprehensive Marketing Bibliography, Series Number Seven, Volume VIII-2)
Consumer Buyer Research Tools and Techniques (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-7)
Consumer Movements Consumerism Issues (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-8)
Consumer Product Issues, Industrial Product Issues, Agricultural, Forestry, Extractive Products and Commodity Issues (Webster's Comprehensive Marketing)
Market Segmentation Analysis and Market Segments (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-6)
Marketing Management Decision Theory (Webster's Comprehensive Marketing Bibliography, Series Number One, Volume I-2)
Marketing Research
Marketing Research Applications
Marketing Research Theory (Webster's Comprehensive Marketing Bibliography, Series Number One, Vol I-3)
Marketing Services, General Product Issues, Books on Product Marketing (Webster's comprehensive marketing bibliography. Series number five)
Miscellaneous Consumer/Buyer Behavior Topics (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-9)
Miscellaneous Marketing Management Issues (Webster's Comprehensive Marketing Bibliography, Series Number Two, Volume II-6)